BRANDON TSANG
Digital Marketer located in Vancouver, Canada
Skills: Microsoft Office Suite (Word, Excel, Powerpoint), G Suite (Google Docs), Basic Salesforce CRM Knowledge, WordPress, Google Analytics Individual Qualification, Google Ad Search Certification, Hootsuite Platform & Social Marketing Certification, Hubspot Content Marketing Certification, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro
Education
Queen's University Smith School of Business - MBA Candidate
Jan 2025 - Dec 2025
UBC Sauder School of Business - Bachelor's of Commerce, Marketing Co-op
Sep 2016 - Jun 2021
Experience
BCAA - Marketing Specialist, Strategic Ventures
Nov 2023 - Present
- Planned, developed, and launched BCAA Auto Marketplace, a new peer-to-peer marketplace in May 2024, which now serves over thousands of British Columbians to find their perfect vehicle match
- Planned, developed, and launched BCAA Connect, a new online community in Feb 2025, which has now connected hundreds of British Columbians
- Designing and executing data-driven marketing plans targeting key audiences through customer-centric approaches, multi-channel strategies, and lifecycle management
- Monitoring campaign performance metrics, assessing effectiveness, and providing actionable insights to optimize strategies
- Collaborating with internal teams and external creative and media agencies to create marketing campaigns to reach target segments in support of product strategies and annual business plans
- Raising awareness of BCAA Auto Marketplace through outreach initiatives, including university campuses and BCAA Service Location activations
Products launched:
BCAA Auto Marketplace
BCAA Connect
Native Shoes - Marketing Coordinator
Nov 2021 - Aug 2023
- Led strategy of multiple digital channels such as email marketing, paid social, and paid search
- Orchestrated seamless collaboration between external agencies and the in-house team, driving engagement, lead generation, and conversion for best-in-class customer journeys
- Developed data driven digital campaign strategies through Klaviyo and Google Analytics to increase engagement by 20% in their email program
- Optimized engagement KPIs via A/B testing, continually refining send times and target segments
- Presented marketing briefs for upcoming emails campaigns through collaborative meetings with cross-functional teams to deliver maximum revenue impact
- Executed tactics inside GTM plans across paid and owned channels while consistently meeting benchmarks
- Devised and implemented email automation programs to target lapsed customers to encourage retention
Products launched:
Jefferson Clog
Robbie
Celayix Software - Marketing Specialist, Marketing Co-op
Jan 2019 - Nov 2021
- Increased new users to company website by 15% through analyzing Google Search Console, Google Ads and Google
- Analytics to determine keywords that were the most cost-effective
- Designed, developed and managed key performance metrics, marketing reports, analysis, dashboards; presented key business decisions via weekly reports to the CEO
- Drew traffic to company website by analyzing google search query reports to identify short-tailand long-tail keywords
- Assisted in the development of quality leads for sales through awareness, lead generation, and nurture programs while ensuring financial and program deliverables are achieved
- Created a variety of visual media including product features, infographics, social media posts, landing pages to assist with brand performance and positioning
- Grew Celayix's social media presence through creating and managing their content calendar to increase leads
- Worked with marketing tools such as Mailchimp, WordPress, Salesforce, Google Analytics, SEM Rush, and Unbounce
Volunteer experience
UBC Imprint Conference - Chairperson
Apr 2019 - Mar 2020
- Managed and ran a team of 20 talented individuals to run Western Canada's largest student-run marketing conference of 300 attendees
- Brought companies such as Google, Labatt, General Mills, P&G to the conference
- Increased case competition submissions by 40% from the previous year